Some habits are impossible to break for good. You might swear off dessert in January, but by March you'll be back at the bakery. For Buick, passenger cars seem to be that irresistible temptation. Despite committing to an SUV-only strategy for North America, the brand is now reportedly reconsidering the idea of a new sedan, according to GM Authority.
According to the report, General Motors is evaluating multiple passenger car options for the U.S. market, one of which could emerge as a Buick sedan. The brand hasn't sold a sedan in North America since the Regal was discontinued at the end of 2020, ending a chapter in which Buick was a credible sedan player.
GM Authority indicates the potential sedan could use GM's Alpha II platform, which currently underpins the Cadillac CT4 — ending production this year — and the Cadillac CT5. Alpha II will also serve as the foundation for the next-generation CT5, which GM has confirmed is under development.
A production sedan is unlikely to carry the dramatic styling of the Buick Wildcat EV concept, but Buick does have real-world sedan design language to draw from. The brand performs strongly in the sedan category in China, where it sells the LaCrosse, Regal, Verano Pro, and the Electra L7 — a range-extender plug-in hybrid model. Buick hasn't announced anything officially, but GM Authority's report implies the automaker may be preparing meaningful changes to its U.S. lineup.